Difference between CEO, CPO and CMO
In the office world, there are elements of leadership that determine company policies, namely the CEO, CPO, and CMO. These leadership elements are responsible in accordance with their respective fields.
Even so, they generally account for their performance to the highest leadership of the company, namely the CEO or chief executive officer.
Then, what is the difference between CEO, CPO, and CMO?
Difference between CEO, CPO and CMO
To know the difference in more detail, see the explanation below!
1. CEO
According to Investopedia, CEO which stands for chief executive officer is the highest position of a company.
They are responsible for making decisions for the sustainability of the company.
This position is a position that is often known by the public. Steve Jobs, Jack Ma, Mark Zuckerberg, to Nadiem Makariem are known for their positions as CEOs of well-known companies.
This is because the CEO is the face of the company who communicates the company’s vision to the public or the government.
Basically, a CEO carries out the task of being the head of the company, but there are other things that are the duties and authority of the CEO.
The main thing that the CEO must ensure is good leadership skills. Without this, a CEO can be considered not carrying out his duties properly.
In large companies, usually a CEO is responsible for large-scale decisions as well.
The decision affects the development of the company, and the company’s business policies.
However, for small companies, the role is often broader. They, for example, also take care of the company’s daily activities, finances, and so on.
Not infrequently in small companies, the CEO takes part in employee recruitment decisions.
Besides their higher position, there are other differences between CEO, CPO, and CMO. Therefore, you need to know the description of other positions.
2. CPO
It’s rare for a company to have only one product in this digital age.
Most companies continue to develop many products to meet customer needs and wants.
You can see this from the number of companies that are looking for product managers.
From August 2017 to June 2019 alone, the number of product manager vacancies has grown rapidly by 32%, as noted by Productboard.
In fact, until this moment, there is no sign that the number of vacancies will decrease. The number continues to grow from time to time.
Therefore, we need someone who is responsible for all product management and development processes. He is the chief product officer (CPO).
According to TechTarget, the chief product officer is a C-level executive who is responsible for the strategy and execution of all activities related to the organization’s or company’s products.
So, since goal setting, innovation, development, design, to product launch are held by a CPO.
The chief product officer supervises all workers related to the product.
In most small companies, the CPO position is usually held by the product manager.
However, in large companies that focus on product development, CPO is usually a mandatory position among other C-levels.
Some of the main responsibilities of the chief product officer (CPO) are as follows.
- Manage product team
- Running customer service
- Define product vision
- Designing vision
- Oversee product design
- Product development
- Maintain product growth
A CPO also needs to coordinate with the chief marketing officer (CMO) to improve product marketing.
They work together on product launches, product performance evaluations, and product expansion into new markets.
3. CMO
Sourced from the Market Business Review, CMO or chief marketing officer is an executive position or company leader who is responsible for marketing or marketing matters.
Many other sources say that a CMO is similar to a marketing director. However, several other sources also state that the responsibilities of a CMO are broader than that of a marketing director.
This is because the CMO is the leadership element of the company.
Those are some of the differences between CEO, CPO, and CMO who are the leadership elements in the company.
These positions are also often known as C-Levels. The term refers to the top position of a company or startup.
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